About The Project

The Journey of The Unplug Project


Hello, I’m Michael Kraabel, the founder of The Unplug Project. I want to share with you the story of how this movement began – a journey that transformed not just my life but the lives of thousands across the globe.


The Awakening: A Personal Revelation


It all started back in 2008. Like many, I found myself deeply entrenched in the digital world. My days were a blur of emails, social media, and a constant bombardment of notifications. Technology, which was supposed to be a tool, had become my master. It dictated not just my work, but also my personal life, straining my relationships and disconnecting me from the real world.


One evening, as I sat with my family, glued to my phone while they conversed and laughed, a profound realization hit me. I was physically present, but emotionally and mentally, I was miles away, lost in the digital ether. It was this moment that sparked a desire for change – a need to reclaim the life that technology was stealthily stealing from me.


The First Step: A Personal Challenge


I decided to set myself a challenge – to unplug from digital technology for a set period each day. It was tough at first; the fear of missing out and the urge to constantly check my phone was overwhelming. But as days turned into weeks, something incredible happened. I began to notice the beauty of the world around me, the joy in real conversations, and the peace that comes with being truly present.


Spreading the Word


As I shared my experiences with friends and colleagues, I realized I wasn’t alone in my digital dilemma. Many expressed similar frustrations and the desire to escape the digital chokehold. This shared sentiment was the seed that grew into The Unplug Project.

I started a small group, where we pledged to dedicate time to disconnect from our devices and reconnect with our surroundings. It wasn’t just about turning off phones; it was about rekindling the human connections that technology had dimmed and embracing a more analog lifestyle.


The Movement Grows


Word of our little project began to spread. More and more people, craving a respite from the digital world, joined our cause. What started as a personal challenge had ignited a community movement. We shared stories, strategies, and supported each other in our quest for digital mindfulness.


The Unplug Project Today


Today, The Unplug Project is more than just a community; it’s a global movement. We’ve seen families reforge bonds, friendships deepen, and individuals discover new passions and hobbies in the analog world. Our digital detox retreats, workshops, and seminars have become a haven for those seeking balance in our tech-driven society.


We’ve also partnered with schools and organizations, advocating for digital well-being and teaching the next generation the importance of being present in the moment.


Looking Forward


As I reflect on our journey, I’m filled with immense gratitude and hope. The Unplug Project has shown that a simple act of unplugging can lead to profound changes. It’s not about demonizing technology, but about using it with intention and purpose.


Together, we’ve created a space where disconnecting means reconnecting – with ourselves, our loved ones, and the world around us. And as we move forward, I’m excited to see how we continue to grow and evolve, keeping the essence of human connection alive in our increasingly digital world.


Thank you for being part of this journey.


Michael Kraabel
Founder of The Unplug Project

Michael Kraabel is a writer and contributor to the Unplug Project. He has written several articles exploring the impact of technology on our lives and the importance of finding a balance between digital connectivity and personal well-being. His articles provide insights and perspectives on the challenges and benefits of unplugging from technology.

The Unplug Mission

The Unplug Project is dedicated to cultivating mindfulness, well-being, and genuine connections in a digitally saturated world.


Our mission is to empower individuals of all ages to consciously navigate their digital lives, encouraging the intentional use of technology to enhance rather than detract from their quality of life. By fostering awareness, education, and practical strategies for digital wellness, we aim to inspire a balanced relationship with technology, one that honors the richness of face-to-face interactions, the tranquility of nature, and the depth of undistracted thought.

The Unplug Values

  • Mindfulness: We believe in the power of presence, encouraging individuals to engage fully with the world around them, free from digital distractions.

  • Connection: We value deep, meaningful connections with others that are cultivated through direct interaction, fostering empathy, understanding, and community.

  • Well-being: Our commitment is to the holistic well-being of individuals, recognizing the impact of digital habits on mental, emotional, and physical health.

  • Education: We are dedicated to providing resources, tools, and knowledge to help individuals make informed choices about their digital consumption.

  • Sustainability: We advocate for a sustainable approach to technology use, one that supports long-term health, happiness, and the preservation of our natural environment.

  • Inclusivity: Our project is inclusive, aiming to serve a diverse audience with varied digital needs and challenges, respecting different perspectives and lifestyles.

Unplug Resources

The concept of digital detox has emerged as a crucial counterbalance to our tech-saturated lives. Experts in this field offer a wealth of resources, from actionable advice and strategies to in-depth analyses of the impact of digital consumption on mental health, productivity, and relationships. These thought leaders, including authors, researchers, and practitioners, bring diverse perspectives on how to navigate the challenges of digital overuse and provide tools for fostering a healthier relationship with technology.

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